Email Marketing – the Complete Guide for the Fast Changing Needs of the Online Consumer
Today’s customers are dynamic, multi-screen and multi-channel users who are looking to interact with brands that can meet their needs and engage with them in real-time. Email is undeniably a great channel for marketers to meet these fast-changing needs of the online consumer.
As an inbound strategy, email not only facilitates product sales; it is also critical to brand awareness, and relationship building. Relevant, audience specific content is at the heart of any successful email marketing campaign.
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